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Froosh – Borrowing and building ideas from other markets

Guest post by David Nichols , Managing Partner (Global) and Head of Invention. Updated following feedback from Brendan, CEO of Froosh - thanks Brendan. I just received a note from someone I worked with a while back letting me know they have now joined a brand called Froosh . You may not be aware of them (I wasn’t’) but they are a funky Scandanavian brand of smoothies.  They have an irreverent personality, believe in the power of fruit, use friendly, lower case typography and try to ...

How Small Businesses Can Thrive With Google+

In this video I interview Chris Brogan, author of Google+ for Business: How Google’s Social Network Changes Everything. Chris shares how Google+ can help small businesses and reveals the strategies he uses to get business leads. You’ll also learn how to adapt your content strategy on Google+ to select the people you want to work [...]

Communicate the Write Way: 7 Tips for Written Communication

In the fast-moving environment we live in today, those who jump to the top have fantastic communication skills, and that means better business writing than the competitors. You’ve heard the cliché, “the pen is mightier than the sword.” Well, in business, you’d better be able to flourish a pen or else you may just fall [...]

BMW 1 Series: Projection Mapping Racing Game

BMW South Africa recently created an interactive projection mapping experience for the new 1 Series, in the form of a social racing game. The experience was projected to an area of just over 100sqm and allowed participants to play via Galaxy tablets after connecting with Facebook. Players times were posted to the real-time Facebook leaderboard [...]Related Digital Buzz Posts: Chevy Sonic: 3D Projection Mapping Claw Game B-Reel Eels: Mobile Projection Mapping Game ATG: Multi-Player Swedis...

5 Powerful Steps to Building a 6-Figure Blog

Tweet Long ago, when the marketing agency I was consulting with first began building websites for clients, blogging was still in its infancy (we’re talking zygote stage), and few people were using the Web in the way we do today. Weblogs were definitely in my peripheral vision, and I am proud to have been one [...]

SME Branding Lesson #4 Be Current and Pro-active

We talk about reputation and how to build it. We know it’s nothing that happens overnight – unless one is lucky enough to get featured in the mass media successfully ‘Dragon’s Den’ style. It will take time and effort to … Continue reading →

Interview with Martyn Ware

Martyn Ware formed The Human League in 1978, production company/label British Electric Foundation and Heaven 17 in 1980.  As record producer and artist he has featured on recordings totaling over 50 million sales worldwide – producing Tina Turner, Terence Trent D’Arby, Chaka Khan, Erasure, Marc Almond and Mavis Staples, etc. At the Audio Branding Congress [...]

Prolong your Summer with the Heartbeats mixtape!

Brian Shimkovitz, the person behind Awesome Tapes From Africa, has compiled a mixtape that is sure to prolong your Summer! It consists of musical gems which are hard-to-find for audiences outside of Africa. Enjoy! ‘Heartbeats’ By Awesome Tapes From Africa by Heartbeats Tracklist 1. Francis Bebey - Bissau 2. Bill Diakhou - Gorgui 3. Souley Kante [...]

How to re-enforce your audio brand to a wider market

Here’s a simple way to re-enforce your brand, and appeal to a wider market at the same time; Use audio. With audio, you can use the same core idea and apply it in different ways to suit a different audience. You know how a cover of a song divides opinion on which is better – the cover or the original? Well you can effectively cover your own ‘song’ and hit both markets. Case study: webuyanycar.com http://www.youtube.com/watch?v=f-yEWZTBQ64 oh no! Another cheesy advert with an an...

Getting your brand in the right place at the right time

15 years ago Tesco introduced the first UK loyalty card – the Clubcard. Within a year Clubcard holders were spending 28% more at Tesco and 16% less at Sainsbury. As much as the statistical information generated from these little beauties is the real marketing gem – consumer spending habits, personal information etc. – we can still learn a lesson in keeping our brands close to the customers’ hand. With 85% of house hold now holding a loyalty card of some sort, the little advertising spac...

Sound Marketing Blog: How to get more out of Fathers' Day

Sound Marketing Blog: How to get more out of Fathers' Day : "A great example of how to use Fathers’ day to add long term value to products year round rather than simply selling the latest gadget on the..."

How to get more out of Fathers' Day

A great example of how to use Fathers’ day to add long term value to products year round rather than simply selling the latest gadget on the day. 1)      Harnessing the power of widely held stereo types By first presenting a stereotypical and socially approved cloud nine for Dads (the beer, the leather sofa, the big telly, the make shift den, the NOT shopping) and then updating or tweaking it by adding a new element (3D television) it gets stored with the s...

Sound Marketing Take On Dartmoor!

Building bridges by jumping off one. This year’s annual team building weekend couldn’t have been a better timed reward for all of us at Sound Marketing. The past few months have seen a change in ownership, an internal restructure and a full rebrand take place. This has increased pressure on the team but as usual they have risen to the challenge, demanded more of themselves and excelled as a unit. The value of team building exercises like this cannot be underestimated. As much as we all...

Protecting your business from web based threats

A recent study found that 79 percent of Web-hosted threats are hosted on legitimate sites which have been hijacked by hackers who have infected the site with the threat. The remaining 21 percent are found on rogue sites that have been designed to appear legitimate, with email “marketing” employed as the primary vehicle to direct users to these attacks. On average, security vendors receive more than 20,000 unique malware samples every day, and more than half of all network threats they rece...

Change is good

Bring the sparkle back to your production. If you listen to your favourite music track over and over again, you will inevitably become bored with it. One of the simplest, yet most effective changes you can make to any on-hold production is a simple change of music. This will bring the sparkle back into your production with a fresh, new feel and will reignite interest from those all important customers. Rob Jacques Account Manager

Short and Sweet!

Maximize the full potential of your on-hold messaging. Here’s a top tip for you - Rather than scripting long messages, try and keep them short, sweet and straight to the point. The main aim of on-hold messaging is to implant the idea of a service or product while entertaining your customer. They’ll soon ask you for details once they’re connected. Rob Jacques

Know your rights and get the best deals with ease.

Many businesses are afraid to shop around for the best deals on branded workwear because of daunting and often unnecessary set up costs. Set up costs only really exist to cover the cost of ‘ digitising ’ your logo. This is creating a version of your logo that can be stitched out by an embroidery machine using needle and thread.  If you have paid a set up fee with your incumbent supplier of embroidery, more often than not you own the rights to the digitised file and the right to take it els...

Ask questions and get clear results!

When choosing workwear for your employees a little bit of internal research can save time and money. Asking employees about their views on current workwear will help you build a better picture of the functional demands on their garments. Our customers have found that employees get a lot more out of their clothes when they can make fully informed purchase decisions, getting more value out of the garments and often looking better for longer. Why not put together a quick questionnaire to g...

Location, Location, Location!

How do you secure the best locations for displaying your banner ? If you’re holding a summer event, one of the most cost effective ways to promote it is to display an eye catching banner. With banners it’s simple - the more people who see it, the more people will come - but finding the right place to display your banner isn’t always easy. My top tip for securing a good banner location is to approach a business that has a great position near a main road or street with high footfall and ...

The Blue Book Has Landed

Edmundson Electrical sites across the country can now benefit from the Sound Marketing Group advantage. The blue book puts specially selected Sound Marketing products and services in one place and is packed with group discounts. Other Sound Marketing advantage brochures are coming soon!

The Sound Marketing Group


The Sound Marketing Group was created to help businesses change the way they are perceived by potential customers. Marketing your company by strengthening the way you look, sound and your online presence could open your business up to wider markets, larger business gains and increase loyalty.


Our four companies specialise in print, signage and design (Sign Marketing);  branded uniforms and work wear (Embroidery UK Ltd); in store, corporate and telephony audio (Sound Marketing);  IT infrastructure, support and web design (Sound Networks.) Any one of our products and services can be used on their own or as an integral part of a bespoke package built to suit your needs.

 

Our website is full of marketing tips and ideas as well as daily news from the industry to trigger some innovative ideas of your own. Take a look around and explore. If it’s inspiration you are after you can scroll through some of our client portfolios, alternatively, if you’re keen to get started right away, you can view any individual product or service we provide by clicking on one of the four company names at the very top of this page.

Keep in Touch


We always welcome any enquiries or questions you may have.

T: 01225 701600
F: 01225 701601
E: sales@soundm.com

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