How to get more warm sales leads without cold calling
It does not matter if you work in the Accounts Department or in production everyday you will come in contact with people who can help your business, so how to make the most out of these opportunities without trying to sell to your friends and neighbours? The use of an Elevator Pitch.
The name “Elevator Pitch” reflects the idea that it should be possible to deliver a coherent message in the time span of an elevator ride; or approximately thirty seconds to two minutes.In The perfect elevator pitch should sum up unique aspects of your service or product in a way that excites others.
This is not a sales pitch; it is a description of your company.
You need to communicate quickly and clearly and have one message. This will take a little planning and a little practice.
Once you have delivered your message if the conversation develops simply get the correct contact details and pass this on once back at work.
For assistance in writing an elevator pitch follow this link.
The words need to be your own, however when everyone is promoting the strongest aspects of your business at every opportunity you are will all be helping your brand values become a reality.
Darren Moffatt Sales Director