How to get the most from direct marketing

LEAFLET DISTRIBUTION IN THE LOCAL COMMUNITY CAN PROVE A REAL SUCCESS FOR SMALL BUSINESSES

Hello, Let’s face it being stuck inside the office on a sweltering day when the sun is shining bright outside is nobody’s ideal afternoon. So in the search for a task of a more natural persuasion I came across a box of hot- off- the- press leaflets. Bingo! So off I went round the local community in the sunshine hand delivering our leaflets to a variety of both familiar and new faces. Leaflet distribution is not only a welcome change of scenery and activity on a hot day but is also fun and commercially beneficial. Just to highlight, here are a list of a few of the advantages leaflet distribution affords:

• Opportunity to discuss services with Local companies directly.
• Puts a face to the name of your business…and hopefully a smile.
• Breaks down barriers in the local community.
• Accurate and specific.
• Shows a desire to embrace and actively become a part of the local community
• Has a greater chance of being looked at than a generic email.

In a world that is becoming increasingly digital it shows a desire to still remain in touch with what is real and physical, overall it is a personal touch that stops people from feeling like drones and instead helps them to understand that there are businesses that actually care about showing a physical presence and want to listen to their customers. So next time you’re sat at the computer on a hot, sunny day maybe you should consider the benefits a little walk around the local community with some leaflets could have for your business.

Kim Goddard