How to get the most out of your embroidered logo

When designing logos for your corporate work wear, positioning, size and the type of logo are essential factors to consider.

Here are a few ways to get the best result out of your embroidered logo.

Embroidered logos can be divided into 3 different types:

Text Only: These are logos which use different type faces to describe what a company or organisation is all about.

Illustration: These are logos which use images to illustrate what a company does sometimes but not always combined with text.

Symbols – These are graphic symbols which are used to identify a company’s brand.

To achieve a good embroidered logo certain factors need to be taken into consideration:

• Size –.  If you want your logo embroidered on the left chest of a garment, size matters. Anything over 8cms wide can disappear under the armpit. It will also appear to be out of proportion to the garment.  If it is too small it may not be easily seen or read by the people you want to see it. The final size of a logo depends on the shape. For example we would approach a circle logo differently to how we would a vertical or horizontal one as a circle will always look a lot bigger as it covers more surface area.

• Colours – If you want your logo to stand out on your garment then it is important to get the colours right, for example using white thread on a sky blue shirt isn’t going to stand out as well as perhaps using royal blue or black. It is essential when choosing your garments and your embroidery to think about different colour ways and options to get the most out of your embroidery order.

• Detail – It is important to remember that because something looks great on a business card it doesn’t always mean it’s going to translate well into embroidery. For example blended colour backgrounds rarely look good as you are essentially trying to blend thread colours together in equal proportion to create a faded effect. Having a solid colour background with either bold text or an image on top can look great. Similarly,text which is too small will not always embroider so that it is clearly legible.

• Garment choice – The garments you choose can also affect the quality of the logo. A simple text logo can look flawless on a cotton shirt but when the same logo is put on to a polo shirt it can look completely different because of the open weave of the fabric. A way round this is to ask for your sample stitch out to be done on different types of fabrics to ensure that you are completely happy before committing to either the garments or a logo design that could potentially be unsuitable for each other.

Stacey and Gemma – Embroidery Team