Social Networking, what are the benefits?
Many of us use social networks such as Facebook and Twitter on a daily basis to have a voice within the ‘Digital World’, keep in touch with our friends and family and find out more about the things we like. However, the platform these networking sites offer doesn’t need to be restricted to our personal lives. Sites such as Facebook and Twitter offer an ideal opportunity for businesses to cost effectively increase their web presence in an often informal and less corporate light. Check out RedBull’s use of Facebook and the way customers can interact with their brand.
Red Bull Facebook Page:
Fans are able to interact with the brand through sections such as ‘Games’ and ‘Web TV’, whilst RedBull informs users about the company in a friendly manner that leans away from obvious sales tactics. This approach leads consumers to view RedBull more as a culture they want to be a part of rather than a product they are simply sold.
Another social networking site that has plenty to offer for marketing purposes is Twitter. Whilst users are restricted to posts of 140 characters, there is still plenty of opportunity for marketing messages. Users are able to post succinct entries often directing ‘Followers’ via links to online content that is both intriguing and relevant. RedBull offers another example of fantastic social media use through their Twitter account.
Red Bull Twitter:
They use Twitter to drive traffic to their website with a direct link under their ‘about section’ at the top of the page. Their continual tweets linking followers to a variety of interesting articles about RedBull, highlights them at the forefront of the energy drinks market whilst promoting each facet of the culture they have created based around their brand.
So, to conclude, social networking offers businesses a fantastic platform from which to launch themselves and have a voice in what is becoming an increasingly ‘Digital World’. Not only does it allow a business to have a voice but it also gives their consumers the option to respond and interact, which in turn helps to let a business know their clients interests, needs and desires. The question is: ‘What is your business saying to the social networking world?’ Because someone is sure to be listening, liking or following you.